Faded Parlourment, headquartered in Copenhagen, Denmark, is a dynamic salon chain renowned for crafting contemporary client experiences. They strategically collaborate with leading businesses, providing tailored hair cutting services to their employees. Emphasizing brand synergy, Faded Parlourment has formed alliances with distinguished personal care brands, extending their product range to their established clientele. This expansion necessitated a revitalized digital presence, resulting in an enhanced website that integrates an online store, an efficient booking system, and a pronounced emphasis on Faded Parlourment's unique brand identity.

Previously, Faded Parlourment grappled with significant challenges that hindered their digital potential. The absence of ecommerce capabilities was a notable gap, preventing them from fully leveraging their partnerships and product offerings online. Their branding, once vibrant, had become lackluster, failing to reflect the salon's modern ethos and dynamic client experience. The website's functionality was limited, offering a subpar user experience that didn't align with their high standards of service. Additionally, there was a notable lack of internal control over the digital platform, restricting their ability to swiftly adapt to market changes and client needs. Recognizing these critical issues, we embarked on a mission to develop a new website for Faded Parlourment, infused with robust ecommerce features, revitalized branding, enhanced functionality, and greater internal control, to elevate their online presence and operational efficiency.

To address Faded Parlourment's digital transformation, we embarked on a meticulous development process. Initially, we reached a consensus on a refreshed website design, carefully selecting colors and themes that resonated with the salon's modern aesthetic and ethos. Recognizing the importance of brand coherence in the digital sphere, we streamlined their logo, ensuring it seamlessly integrated with the online store's design and enhanced user experience.

The technical backbone of the project involved constructing the website on Shopify, a platform renowned for its robust ecommerce capabilities. We went beyond standard configurations, employing custom Liquid programming to tailor the site to Faded Parlourment's unique requirements. This bespoke approach ensured a seamless, intuitive, and visually appealing online presence.

A pivotal aspect of the project was the meticulous setup of their product portfolio. Each product was not only integrated into the store but also thoughtfully branded to align with both the individual product brand's identity and Faded Parlourment's overarching brand image. This strategic alignment reinforced brand consistency and augmented the visual appeal of the online store, thereby enhancing the overall customer experience. Through this comprehensive process, we transformed Faded Parlourment's online presence, marrying functionality with aesthetic finesse.